Holman Automotive Group

Building a Stronger Community with UrbanPromise

One of the things that first drew Holman Automotive Group Vice President of Resource Development Frank Beideman to UrbanPromise was its focus on equipping children for life.

“When we saw that it wasn’t just about giving inner city kids a safe haven but also about teaching them great values and life lessons, we knew this organization was different,” Frank said. 

Holman Automotive Group began supporting UrbanPromise more than 10 years ago as part of its extensive charitable outreach to groups in the community.  The automotive company, which is made up of 38 operating companies including 20 car dealerships in New Jersey and Florida, was first founded by the Holman family in 1924 in Merchantville, NJ. 

But for Frank and his wife Melinda Holman, President and CEO of Holman Automotive Group, their involvement increased when they began participating in the Partner Program, sponsoring the tuition of several children in UrbanPromise’s schools.  They got to know the children and staff better as they spent more time on campus.

When you consider that 93% of these teens are going to college, then it’s easy to get excited about what UrbanPromise can do for youth.

Frank founded the Corporate Committee – a group of local business leaders – as a way of increasing companies’ support for the organization.

“Ninety to 94% of UrbanPromise’s funding comes from private donors,” he explained. “Only a very small percentage comes from companies in the area, and we think there’s a great opportunity for more businesses to get involved.”

Over the last four years, the Corporate Committee has increased corporate donations and brought new relationships to UrbanPromise.

In 2012, with the launch of the “Make a Promise, Keep a Promise” Capital Campaign to renovate UrbanPromise’s Spirit Building, the Corporate Committee hosted a private dinner with Philadelphia Orchestra concertmaster, David Kim, followed by a performance of the Philadelphia Orchestra at the Kimmel Center for the Performing Arts.

The campaign raised $600,000 in the first six months and today has secured more than $1 million to begin renovation of the Spirit Building.

“With a new gym, cafeteria, and wellness programs, we’ll be able to feed children every day, and they’ll have access to healthier activities,” he said.  “We’re also going to have a world-class computer room, so these children will have the same opportunities other kids have outside of Camden.”

Frank believes that if more companies could visit UrbanPromise and see the work they’re doing, they would get involved.

 “When you see the wonderful experiences these children are getting through programs such as [the outdoor learning program] UrbanTrekkers,” he said, “And you consider that 93% of these teens are going to college, then it’s easy to get excited about what this organization can do for youth.”


Holman's UrbanPromise Special

Are you considering purchasing a new or used car at Holman Automotive? If so, be sure to let the dealership know that we referred you and UrbanPromise will receive $100 donation. UrbanPromise's Holman Referral Reward pin number is 765266. If you have any questions, please contact Shannon, at (609) 876-9958 or email. Visit Holman's Referral Reward website.