CAMDEN, N.J. – Inspired by the popular music video for Pharrell Williams’ Oscar-nominated song "Happy,” staffers and volunteers from 12 local nonprofits will be featured in their own music video to express their own happiness about working in Camden as part of The Goodness Project, whose aim is to promote all the “good” works that nonprofits are doing in the often-maligned city of Camden.
"The video is not about what we are doing as much as it is about who we help,” said Lauren White, development director for the Ronald McDonald House of Southern New Jersey, who is serving as one of the organizers for the Goodness Project. “The video will be released following the Academy Awards for which Pharrell’s song has been nominated in the category for best original song from the Universal Pictures film DESPICABLE ME 2. “We hope it goes viral to shine a light on the good work happening in Camden.”
Under the direction of three-time Emmy® nominated producer Steve Acito, who resides in Haddon Heights and owns Bluewire Media, the video production will take place Monday, March 3, in Camden at various nonprofits whose work ranges from caring for families affected by cancer, to inspiring youth, to feeding the hungry and more.
Acito is teaming up with Steadicam operator David Schwartz of Haddonfield and are both donating their talents to help film the project. Schwartz has more than 28 years of production experience including the 2004 feature film The Woodsman and the NBC television series Do No Harm. Drexel University's Film & Video Department is also donating several staff members and some additional equipment to assist in the production process.
Among the participating nonprofits are: Boys & Girls Club Camden, Cathedral Kitchen, Camden’s Children’s Garden, Camden Sophisticated Sisters, Camden CYCLE Program, Cramer Hill Little League, Guadalupe Family Services, Hopeworks, Ronald McDonald House of Southern New Jersey, The Salvation Army, Settlement Music School, Taps Drumline, and Urban Promise.